Principal Customer Marketing Manager
Core
Build a proof engine and unified customer engagement motion to turn satisfied customers into evidence driving adoption, retention, and growth for an AI-powered revenue enablement platform.
Role type
Principal Customer Marketing Manager (B2B SaaS)
Builds
Proof stack, advocacy programs, voice-of-customer insights, lifecycle retention journeys, and customer communication systems.
Domain
B2B SaaS / Revenue Enablement / AI
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Customer marketing strategy, advocacy program management, voice-of-customer program execution, lifecycle marketing, data-driven proof construction, cross-functional influence, strategic autonomy, system design
Preferred skills
B2B SaaS experience, senior individual contributor track record, AI tooling fluency
Technologies
ElevateOS, AI role-plays, conversation intelligence platforms
Responsibilities
Develop a proof stack backed by customer evidence and outcome data; grow a base of references and customer stories; capture structured customer feedback and feed insights to product; own onboarding communications and nurture journeys to reduce churn; coordinate post-sale communications; integrate proof into competitive deals and renewals.
Seniority
Principal, hands-on IC with strategic ownership