Lifecycle Marketing Automation Specialist
Core
Design, build, and deploy data-driven lifecycle marketing campaigns to support supply-side growth and host community retention.
Role type
Lifecycle Marketing Automation Specialist
Builds
Multi-channel communication journeys (email, SMS, push, in-app) for host acquisition, nurturing, activation, and retention.
Domain
Supply-side marketplace / Host community management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, campaign journey design, Pardot, Salesforce Marketing Cloud (SFMC), Salesforce CRM, Iterable, data analysis, workflow debugging
Preferred skills
None stated
Technologies
Segment, Pardot, SFMC, Salesforce CRM, Iterable
Responsibilities
Design and deploy end-to-end marketing journeys, analyze and fix broken workflows, verify data anomalies and overlapping flows, build multi-channel experiences.
Seniority
Individual Contributor, hands-on execution