Lifecycle Marketing Strategist
Core
Senior Marketing Strategist providing strategic direction and growth marketing support for top-tier clients, focusing on lifecycle and retention programs across email, web, push, social, and SMS.
Role type
Senior IC lifecycle marketing strategist
Builds
Cross-channel marketing campaigns, personalization initiatives, and marketing calendars for consumer and entertainment brands
Domain
Digital marketing, lifecycle marketing, retention marketing
Deliverable
product features
Required skills
lifecycle marketing strategy, retention marketing strategy, cross-channel campaign planning, email marketing, SMS marketing, push notifications, social media marketing, top-of-funnel marketing, growth marketing, marketing automation, data-driven personalization, BI tool analysis, analytics tool analysis
Preferred skills
AI decisioning tools, project management tools
Technologies
Iterable, Braze, Segment, Klaviyo, Customer.io, Looker, Tableau, Mixpanel, Amplitude
Responsibilities
Develop and optimize cross-channel marketing strategies for lifecycle and retention programs; Write briefs and approve created assets; Ensure recommendations have clear methodology and maximize impact; Provide ongoing analytics and optimization support via dashboards and reports; Track incremental revenue from owned initiatives; Participate in sales pitches and scoping conversations as a growth subject matter expert; Identify effort levels for new projects and renewals
Seniority
Senior, hands-on IC
