Senior National Account Manager (Wholesale & Convenience) - London based
Core
Build and shape yfood's wholesale route-to-market strategy in the UK, leading relationships with key wholesalers, buying groups, and symbol groups to expand distribution and revenue.
Role type
Senior National Account Manager (Wholesale & Convenience)
Builds
Wholesale and convenience channel distribution for yfood Smart Food products
Domain
FMCG / Food & Beverage / Wholesale Distribution
Required skills
UK FMCG account management, National Account Management in wholesale/convenience, joint business planning, negotiation, customer P&L management, trade terms and promotional planning, ROI analysis, EPOS and depot data analysis, field sales management, stakeholder management
Preferred skills
Experience with Booker, Bestway, Nisa, or symbol groups, experience with challenger or high-growth brands, chilled or impulse category experience
Technologies
EPOS, Excel
Responsibilities
Own and grow UK wholesale and symbol group accounts to deliver volume, net revenue, and margin targets; Build and deliver joint business plans and lead annual negotiations on terms, pricing, range, promotions, and trade investment; Drive depot and store-level availability through promotions, guides, field sales, and symbol group programmes; Open new accounts across wholesale, buying groups, foodservice, travel, and forecourt; Build the wholesale and convenience channel plan using EPOS and depot data to identify growth opportunities; Lead field sales activity in wholesale and convenience to drive store-level distribution and execution; Hire, lead, and develop a National Account Executive to build a strong wholesale team
Seniority
Senior, hands-on IC with team leadership responsibilities