Field Marketing Specialist - Americas
Core
Execute regional B2B marketing activities including trade shows, events, webinars, and lead generation campaigns to generate qualified pipeline for AMDT in the US.
Role type
Field Marketing Specialist
Builds
Regional marketing campaigns, event logistics, and lead generation programs
Domain
B2B Marketing / Industrial Automation
Required skills
Event logistics coordination, Trade show management, Lead generation, Budget tracking, CRM management, Project management
Preferred skills
Industrial automation domain knowledge, Spanish or German language skills, Campaign ROI measurement
Technologies
Salesforce, HubSpot
Responsibilities
Coordinate end-to-end logistics for trade shows, customer events, and webinars; Execute regional marketing campaigns to generate leads; Support Sales with Account Based Marketing (ABM) tactics; Track spend against regional budget and manage vendors; Capture and clean event leads in CRM; Report on program results and suggest improvements.
Seniority
Mid-level, hands-on IC
