Field Marketing Manager - Americas
Core
Lead planning and execution of demand generation, trade shows, and customer events across North America to generate leads and accelerate revenue growth.
Role type
Field Marketing Manager
Builds
Regional marketing campaigns, customer events, trade shows, roadshows, webinars, and digital campaigns
Domain
B2B marketing, industrial automation/manufacturing/enterprise software
Deliverable
product features
Required skills
B2B marketing, event management, demand generation, project management, Account-Based Marketing, vendor management, data analysis
Preferred skills
Industrial automation experience, Spanish or German proficiency, ROI analysis
Technologies
Salesforce, HubSpot
Responsibilities
Design and execute regional marketing campaigns, manage marketing vendors and budgets, collaborate with Sales on Account-Based Marketing tactics, localize messaging for North America, analyze and report on program performance
Seniority
Mid-level, hands-on IC
