Performance Marketing Manager – Paid Social (m/w/d)
Core
Manage paid social campaigns for premium pet nutrition brands to reach pet owners via Meta platforms, driving new customer acquisition and profitability.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Meta ad campaigns and creative testing roadmaps for pet food brands
Domain
D2C E-commerce / Pet Nutrition
Required skills
Paid social strategy, Meta Ads Manager, budget management, creative testing, CAC/CLV optimization, data tracking (Pixel/CAPI), reporting
Preferred skills
D2C/E-commerce experience, MMM vs DDA attribution understanding, Looker, GA4, Asana
Technologies
Meta Ads Manager, Business Manager, Excel, Google Sheets, Looker, GA4, Asana, Confluence, Slack
Responsibilities
Manage daily Meta ad accounts including budget, bidding, and structure; build and maintain testing/scaling frameworks; test new creative concepts and scale winners; ensure tracking and data quality; brief creatives and report on spend, CAC, and contribution margin
Seniority
Senior, hands-on IC