Senior Creative Strategist - E-Commerce (m/w/d)
Core
Develop performance creatives (UGC, Social Ads) for Meta, TikTok, and YouTube to drive profitable growth for a European footwear e-commerce brand.
Role type
Senior Creative Strategist (E-Commerce)
Builds
Performance advertising campaigns and creative concepts for social media platforms
Domain
E-Commerce / Digital Marketing / Footwear
Required skills
Creative strategy, UGC and Social Ads development, Hook and Angle creation, Target audience research, Creative testing analysis, Trend observation
Preferred skills
D2C brand experience, Consumer psychology, Data analysis
Technologies
Meta, TikTok, YouTube, Digital tools
Responsibilities
Develop advertising concepts for Meta, TikTok, and YouTube; Analyze successful ads, trends, and competitors; Create creative briefings for content and UGC creators; Research target audiences and purchase motivations; Evaluate creative tests with the marketing team; Collaborate with Performance Marketing, Content, and Brand teams
Seniority
Senior, hands-on IC