Senior Creative Producer
Core
Own the full concept-to-performance loop for ad creatives in a consumer AI D2C subscription product, directly driving CTR, CVR, CPA, and ROAS.
Role type
Senior Creative Producer (Performance Ads)
Builds
Demo-led ads, UGC-style video, statics, and AI-generated formats for Google, YouTube, Meta, Snapchat, TikTok, and Applovin.
Domain
Consumer AI, Direct-to-Consumer (D2C), Subscription products
Deliverable
Production ML models | product features
Required skills
Creative strategy & concepting, systematic A/B testing frameworks, performance data analysis, AI production stack fluency, competitor research, creative pipeline management
Preferred skills
None stated
Technologies
Google Ads, YouTube, Meta Ads, Snapchat Ads, TikTok Ads, Applovin, AI image/video/voice/scripting tools
Responsibilities
Define creative angle strategy and hooks, develop and ship new concepts weekly, structure and analyze A/B tests, own creative-level metrics (hook rate, CTR, CVR, CPA, ROAS), conduct competitor research, collaborate with User Acquisition teams
Seniority
Senior, hands-on IC
