Acquisition Manager
Core
Drive efficient, scalable user acquisition for Euroleague Basketball's digital products (website, app, EuroLeague TV, Fantasy) across all digital channels, focusing on long-term value.
Role type
Senior Growth Marketing Manager (Acquisition)
Builds
Digital products (website, app, streaming, fantasy games) for a global basketball audience
Domain
Sports media and entertainment
Required skills
Digital acquisition strategy, Full-funnel campaign management, Paid Media (Google Ads, Meta, TikTok, YouTube, programmatic), SEO, ASO, Affiliate marketing, Budget management, Data analysis (GA4, attribution), Stakeholder coordination
Preferred skills
GEO, Marketing Mix Modeling (MMM), Sport/media/subscription industry experience, Spanish or other EuroLeague market languages, Google Tag Manager, Search Console, Semrush/Ahrefs, Screaming Frog, AppsFlyer/Adjust, CDPs
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, GA4, Google Tag Manager, Search Console, Semrush, Ahrefs, Screaming Frog, AppsFlyer, Adjust, CDPs
Responsibilities
Define and execute annual/seasonal acquisition plans aligned with competition calendar; Plan and run integrated full-funnel campaigns; Manage acquisition budget and reallocate spend based on CAC, ROAS, LTV; Coordinate with Product, Data, Content, and Commercial teams; Report weekly/monthly results with recommendations.
Seniority
Mid-Senior, hands-on IC
