Customer Experience & Loyalty Manager/in (80-100%)
Core
Designing and launching a new loyalty program to drive long-term customer engagement and brand differentiation in niche e-commerce.
Role type
Senior Customer Experience & Loyalty Manager
Builds
A comprehensive loyalty platform and community ecosystem for niche hobby and professional markets
Domain
E-commerce, Retail, Customer Loyalty
Required skills
Loyalty program strategy, CRM, Customer lifecycle management, E-commerce experience, Marketing automation, Data segmentation, Business case development, Stakeholder management, Cross-functional team leadership
Preferred skills
French language proficiency, Domain knowledge in agriculture, equestrian sports, fishing, or hunting
Technologies
Loyalty platforms, Marketing automation tools, Data analytics platforms
Responsibilities
Define strategy, roadmap, budget, and business case for the loyalty program; Coordinate rollout across online shops and manage external partners; Leverage customer data for insights and personalized activations; Develop community engagement formats and benefits; Measure program success using KPIs and drive continuous improvement; Integrate customer experience insights into relevant teams