Performance Marketing Manager:in - Google & Meta Ads (m/w/d)
Core
Managing and scaling profitable performance marketing campaigns on Google and Meta to acquire users for a German retirement planning platform.
Role type
Performance Marketing Manager (hands-on IC)
Builds
Google/Bing Search, Display, and Meta ad campaigns; landing pages and user flows
Domain
Fintech / Retirement Planning / Performance Marketing
Required skills
Google Ads, Meta Ads Manager, A/B testing, conversion rate optimization, data analysis, ad copywriting, strategic budget management
Preferred skills
AI tool proficiency, psychological insight for ad concepts, proactive experimentation
Technologies
Google Ads, Meta Ads Manager, Bing Ads
Responsibilities
Manage existing Google/Bing Search and Display channels; test and scale new acquisition channels; create ad concepts and copy; optimize landing pages and user flows for conversion; prepare and communicate performance data for strategic decisions
Seniority
Mid-level, hands-on IC