Business Development Manager (m/f/x) R&D and Innovation
Core
Generate and qualify leads for R&D and Innovation leaders by creating technical content and managing inbound inquiries to drive sales meetings.
Role type
B2B Business Development Manager (Content & Lead Gen)
Builds
Qualified sales leads and technical content assets for R&D decision-makers
Domain
Technology Intelligence / R&D Portfolio Management
Required skills
B2B sales lead generation, technical content writing (SEO/GEO), CRM management (HubSpot), sales qualification, multi-channel outreach (email/LinkedIn/phone), stakeholder management at senior level
Preferred skills
B2B SaaS experience, consulting background, experience in R&D-driven contexts, AI agent usage
Technologies
HubSpot, AI agents, SEO tools, GEO tools
Responsibilities
Convert inbound contacts from gated reports and events into sales-ready leads, write SEO/GEO-optimized reports and blog articles for R&D leaders, manage lead nurturing sequences and scoring in HubSpot, qualify and initiate conversations with R&D decision-makers, collaborate with sales teams on demo-ready leads and content creation