CareerPlan

(Senior) Performance Consultant (m/w/d) - Paid Social

MünchenFull-time2026-10-02 → 2026-11-11

Core

Develops full-funnel strategies and manages high six-figure budgets across Meta, TikTok, LinkedIn, YouTube, Programmatic, and SEA channels to achieve client business goals.

Role type

Senior Performance Consultant (Paid Social & Programmatic)

Builds

Digital advertising campaigns, media mix plans, and data-driven optimization strategies for global brands.

Domain

Digital Marketing / Paid Media / Programmatic Advertising

Required skills

Meta Business Manager (Facebook, Instagram), TikTok Ads, LinkedIn Ads, Google Ads, Programmatic (DV360, The Trade Desk), App Campaigns, Conversions API, GA4, Looker Studio, A/B testing, Creative strategy, Client presentation

Preferred skills

App tracking (AppsFlyer, Adjust), Generative Engine Advertising, AI-assisted search advertising

Technologies

Meta, TikTok, LinkedIn, Google Ads, DV360, The Trade Desk, AppsFlyer, Adjust, GA4, Looker Studio

Responsibilities

Plan and optimize campaigns with complex audience setups and bidding strategies; Integrate creator and influencer content via Partnership Ads and Spark Ads; Ensure clean data tracking via CAPI and server-side tracking; Analyze performance in native tools and present clear recommendations to clients; Proactively test new ad formats and AI-driven advertising environments.

Seniority

Senior, hands-on IC