Lead Performance Marketing Manager (12-month Maternity Cover)
Core
Oversee SimplyCook's performance-driven customer acquisition channels (paid social, Google, affiliates, partnerships) to deliver sustainable growth and high-quality customers.
Role type
Lead Performance Marketing Manager (Strategic Leadership)
Builds
Customer acquisition campaigns and channel strategies for SimplyCook's recipe kit business
Domain
Food & Beverage / Performance Marketing (via careerplan.io/jobs/2816840-lead-performance-marketing-manager-12-month-maternity-cover-at-simplycook)
Required skills
Performance marketing strategy, Paid social management, Google Ads management, Affiliate program management, Data analysis, Team leadership, Budget management, A/B testing, Stakeholder management, ROI optimization
Preferred skills
Experience in maternity cover roles, Experience with organic channels (SEO/referral), Experience in food/lifestyle sector
Technologies
Meta Ads, TikTok Ads, Google Ads, CRM systems, BI tools
Responsibilities
Oversee Inspire and Incentive acquisition channels, Provide strategic guidance to performance marketing team, Analyze channel performance trends, Partner with CRM and product teams, Mentor channel specialists
Seniority
Senior, hands-on IC with leadership responsibilities