Growth Lead
Core
Own the paid acquisition engine to feed the inside-sales funnel for local businesses across Europe, connecting ad spend to qualified merchant onboarding.
Role type
Senior Growth Lead (Paid Acquisition & Strategy)
Builds
Qualified merchant pipeline and onboarded merchants via Meta, Google, and TikTok
Domain
Fintech / SMB acquisition / European markets
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid acquisition strategy, SQL, stakeholder management, unit economics (CPL, LTV/CAC, ROAS), A/B testing, AI tooling, funnel optimization, vendor management
Preferred skills
Fintech experience, multi-market operations, lead scoring, conversion APIs, CRM integrations, marketing mix modeling
Technologies
Meta, Google, TikTok, SQL, HubSpot, Looker, Chart.js
Responsibilities
Own paid acquisition strategy and budget allocation across channels; structure and mentor the growth team; align acquisition targets with local sales leaders; manage stakeholder expectations and reporting; build analytics and measurement layers using SQL and AI; optimize conversion paths and integrations; design and execute experimentation roadmaps; manage agency and vendor relationships
Seniority
Senior, hands-on leadership