CRM & Retention Specialist (f/m/d)
Core
Shape the strategic, technological, and operational development of customer communication to drive Customer Lifetime Value and brand loyalty across the entire lifecycle.
Role type
Senior CRM Manager (hands-on IC)
Builds
Automated lifecycle flows, newsletter channels, email/SMS/WhatsApp campaigns, and loyalty program initiatives.
Domain
D2C e-commerce / Performance Marketing (via careerplan.io/jobs/2805226-crm-retention-specialist-fmd-at-holzkern)
Required skills
CRM and lifecycle marketing strategy, marketing automation, customer segmentation, A/B testing, data analysis, Shopify integrations, commercial understanding
Preferred skills
AI-driven personalization, dynamic content creation, loyalty program management
Technologies
Netcore, Klaviyo, Emarsys, Shopify, Excel
Responsibilities
Build inspiring customer journeys and automated lifecycle flows; Own and optimize the newsletter channel; Design and optimize email automations; Lead A/B testing strategies; Build advanced customer segmentation models; Analyze CRM and first-party data; Provide data-driven recommendations for strategy improvement; Ensure seamless integration of the CRM technology stack.
Seniority
Senior, hands-on IC