Marketing Operations Manager
Core
Primary RevOps partner to Marketing, owning the operational framework for the marketing funnel, lead lifecycle, campaign infrastructure, and data governance to drive demand and revenue.
Role type
Marketing Operations Manager (hands-on IC)
Builds
Scalable marketing processes, integrated MarTech stack, and automated lead-to-revenue workflows
Domain
B2B SaaS / Technology
Required skills
Marketing Operations, Revenue Operations, Pardot/Salesforce Account Engagement, lead lifecycle management, campaign operations, data governance, automation, funnel reporting, systems thinking
Preferred skills
Enrichment tools, account-based marketing, intent data, AI-enabled workflows, emerging GTM technology
Technologies
Pardot, Salesforce Account Engagement, ZoomInfo, Clay, Qualified, Gong
Responsibilities
Translate business priorities into scalable processes and reporting solutions; Own and improve the Marketing Operations framework across technology, automation, and governance; Manage lead lifecycle including capture, scoring, routing, and Marketing-to-Sales handoffs; Own campaign operations including structure, taxonomy, UTMs, and automation; Improve data quality through enrichment, deduplication, and field governance; Identify and implement AI and automation opportunities; Partner with Salesforce and BI teams on funnel and pipeline reporting; Lead cross-functional initiatives from requirements to adoption
Seniority
Mid-level, hands-on IC