Paid Media Specialist
Core
Execute and optimize integrated media strategies across various properties and brands for MGM Resorts International.
Role type
Paid Media Specialist
Builds
Advertising campaigns across paid search, programmatic advertising, paid social, and traditional media
Domain
Hospitality / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
integrated media strategy execution, project management, media grid updates, audience planning, tag building, timeline tracking, budget management, agency resource management, reporting
Preferred skills
programmatic advertising, integrated media campaign strategies, agency management, Google AdWords certification, Facebook Blueprint certification
Technologies
Google AdWords, Facebook Blueprint
Responsibilities
Execute and optimize integrated media strategies across various properties and brands; manage media budgets and accounting approval workflows; collaborate with media AOR and social media teams; track and manage property vertical, corporate, and partner media budgets; maintain understanding of media trends and brand verticals
Seniority
Mid-level, hands-on IC