Online Marketing Manager (m/w/d)
Core
Design and optimize data-driven digital marketing strategies, campaigns, and content across channels to drive brand awareness, reach, and qualified lead generation.
Role type
Online Marketing Manager
Builds
Digital marketing campaigns, content, website optimization, and lead generation funnels
Domain
Digital Marketing / E-commerce (via careerplan.io/jobs/2795537-online-marketing-manager-mwd-at-gutex-holzfaserplattenwerk-h-henselmann-gmbh-cokg)
Required skills
Digital marketing strategy, Performance marketing, SEO, SEA, GEO, Paid Social, Lead generation, Conversion optimization, Data analysis, CRM management, Content creation, Website management, AI application integration
Preferred skills
French language skills
Technologies
CMS, CRM, Analytics solutions, Meta Business Suite, Canva
Responsibilities
Develop and optimize digital marketing strategy across channels; Plan and execute target-group-oriented campaigns; Manage online events and paid media; Create and optimize content for digital touchpoints; Optimize websites along the customer journey; Analyze market and performance data to derive KPIs; Identify and integrate AI applications for marketing; Support sales with lead management and customer journey optimization
Seniority
Mid-Senior, hands-on IC