B2B Marketing Manager & Team Lead (m/w/d)
Core
Leading the B2B marketing team and driving holistic marketing strategy, brand positioning, content, campaigns, and demand generation while integrating AI and automation.
Role type
Senior B2B Marketing Manager & Team Lead
Builds
B2B marketing strategies, brand identity, demand generation campaigns, and sales enablement materials
Domain
B2B Technology / Software
Required skills
B2B marketing strategy, team leadership, digital marketing, demand generation, sales enablement, account-based marketing, data analysis, AI/automation integration
Preferred skills
Strategic thinking, hands-on execution, experience in software/tech environment
Technologies
AI tools, automation platforms, digital marketing channels
Responsibilities
Lead the marketing team and set priorities, develop holistic marketing activities across online and offline channels, create B2B marketing and demand generation measures, collaborate with sales on account-based marketing and sales enablement, evaluate and optimize measures using data and KPIs, drive the adoption of AI and new tools in marketing
Seniority
Senior, hands-on IC with team leadership
