Senior Demand Generation Manager
Core
Own net new pipeline for mid-market and enterprise accounts using an integrated demand generation and account-based marketing strategy across webinars, email, paid, website, and event channels.
Role type
Senior Demand Generation Manager (B2B SaaS)
Builds
Net new pipeline for mid-market and enterprise accounts
Domain
B2B SaaS, Digital Identity Verification
Deliverable
production ML models
Required skills
B2B SaaS demand generation, Account-based marketing (ABM), Integrated marketing strategy, Sales partnership, Attribution modeling, Lead scoring, Agency management, AI tool implementation
Preferred skills
Fintech/Identity background, ABM platform experience (Demandbase, 6sense), Go-to-market engineering tools (Clay)
Technologies
Marketo, Salesforce, AI tools
Responsibilities
Own integrated demand generation and ABM strategy execution; Co-own acquisition funnel target with sales; Build and maintain attribution and lead scoring; Lead the events team; Manage external paid digital acquisition agency; Leverage AI to improve productivity and optimize workflows
Seniority
Senior, hands-on IC
