Digital Marketing Manager (m/w/d)
Core
Generate leads and manage B2B marketing strategy for a Tax & Legal Intelligence platform through content, paid campaigns, and automation.
Role type
Digital Marketing Manager (B2B)
Builds
Lead generation campaigns, content assets, marketing automation workflows, and community engagement.
Domain
B2B SaaS / Tax & Legal Technology
Required skills
B2B online marketing, paid media management (Meta/Google Ads), marketing automation (HubSpot), SEO/SEM, content strategy, community management, data analysis, AI tool usage
Preferred skills
B2B SaaS experience, technical understanding, proactive work style
Technologies
HubSpot, Google Analytics, Google Search Console, LinkedIn Campaign Manager, Meta Ads, Google Ads, AI tools
Responsibilities
Design and execute inbound/outbound content campaigns, manage paid advertising budgets and optimization, build and maintain marketing automation workflows, optimize website SEO and blog, manage LinkedIn community engagement, analyze marketing funnel KPIs, coordinate marketing events, monitor market trends and competitors.
Seniority
Mid-level, hands-on IC
