Product Marketing Lead
Core
Own the story of &Open's global gifting platform, translating product capabilities into content and assets that drive adoption across internal teams (People & HR, Sales, Customer Success, Marketing, Events) and existing customers.
Role type
Senior Product Marketing Lead (B2B SaaS)
Builds
In-app messaging, onboarding flows, product one-pagers, email nurture sequences, video walkthroughs, help centre content, release notes, battlecards, demo scripts, case studies.
Domain
B2B SaaS / Corporate Gifting
Deliverable
product features
Required skills
Product marketing strategy, end-to-end content production, technical writing, go-to-market planning, sales enablement, data-driven content strategy, cross-functional partnership
Preferred skills
Experience at a B2B SaaS company, experience with B Corp values
Technologies
Product usage data, analytics tools
Responsibilities
Own product marketing strategy to drive feature adoption and expansion; Plan and produce adoption-focused content and assets; Partner with Product to translate roadmap into positioning and go-to-market plans; Build and manage launch plans for new features; Develop sales and CS enablement materials; Use product usage data and customer feedback to identify adoption gaps; Track and report on adoption metrics.
Seniority
Senior, hands-on IC