Field & Event Marketing Manager (f/m/d)
Core
Own operational planning and execution of assigned events (conferences, trade shows, webinars, customer events) to deliver seamless attendee experiences and generate quality pipeline.
Role type
Field & Event Marketing Manager
Builds
Event and field marketing programs, integrated campaigns, Account-Based Marketing (ABM) initiatives, and webinar programs
Domain
B2B SaaS, Supply Chain Risk Management
Deliverable
product features
Required skills
Event planning and execution, Account-Based Marketing (ABM), Webinar management, Campaign messaging, CRM data management, Cross-functional collaboration
Preferred skills
Webinar platform familiarity, CRM and marketing tools (HubSpot, Salesforce)
Technologies
HubSpot, Salesforce, Gemini, Claude
Responsibilities
Plan and execute trade shows, conferences, and webinars; Drive regional field marketing and ABM programs; Manage webinar programs end-to-end; Build marketing assets and communications; Measure campaign performance and maintain data in HubSpot and Salesforce
Seniority
Mid-level, hands-on IC
