Director - Pipeline and Growth Marketing, Americas
Core
Lead demand generation and marketing-sourced pipeline for Theobald Software's SAP integration solutions in the Americas region, partnering with Sales to drive revenue growth.
Role type
Director, Pipeline and Growth Marketing
Builds
Marketing-sourced pipeline, US-specific campaigns, joint GTM campaigns with strategic partners
Domain
Enterprise software / SAP integration (via careerplan.io/jobs/2758207-director-pipeline-and-growth-marketing-americas-at-theobald-software-inc)
Required skills
B2B demand generation strategy, campaign execution across multiple channels, funnel metrics analysis (MQLs, SQLs, CAC, ROI), event management (webinars, trade shows), budget management ($100k-$7M+), ABM platform proficiency, marketing automation & CRM management (HubSpot, Microsoft Dynamics 365), cross-functional partnership with Sales
Preferred skills
Experience scaling demand programs in US enterprise software market, familiarity with global marketing alignment
Technologies
HubSpot, Microsoft Dynamics 365, ABM platforms
Responsibilities
Define and execute US campaign mix to achieve pipeline targets, oversee lead engagement from interest to opportunity creation, manage events and follow-up, lead joint GTM campaigns with partners, provide strategic recommendations to executive leadership
Seniority
Director, strategic leadership with hands-on execution
