Senior Specialist, Venmo Lifecycle Marketing
Core
Develop and execute lifecycle marketing initiatives to drive engagement, conversion, and long-term value across Venmo-owned channels, with a significant focus on Pay with Venmo (PwV) adoption and repeat usage.
Role type
Senior Lifecycle Marketing Specialist
Builds
Customer journeys for Pay with Venmo (PwV) across email, push, and in-app channels
Domain
Fintech / Payments
Deliverable
product features
Required skills
Lifecycle marketing strategy, campaign execution, data analysis, A/B testing, audience segmentation, personalization, cross-functional collaboration, project management, marketing automation
Preferred skills
CRM/retention/growth marketing experience, mobile channel expertise (push, in-app, SMS), experimentation strategy, enterprise marketing platforms (Braze, Adobe), financial services experience