Manager, CRM Acquisition
Core
Design and execute data-driven CRM performance marketing strategies to acquire new customers, focusing on incentives, merchant offers, and core value propositions to drive account sign-ups, activations, and habituation.
Role type
Manager, CRM Performance Marketing
Builds
New customer acquisition campaigns, personalized messaging, and automated customer journeys across owned channels and third-party vendors.
Domain
Fintech / E-commerce
Deliverable
product features
Required skills
CRM strategy, campaign planning, A/B testing, audience segmentation, personalization, vendor management, budget management, cross-functional collaboration
Preferred skills
5+ years in CRM/Lifecycle/Performance Marketing, B2C fintech or e-commerce experience
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