Manager, Performance Marketing
Core
Identify issues and recommend best practices to enhance performance marketing efforts, leading functional projects to improve traffic and revenue through digital marketing channels.
Role type
Manager, Performance Marketing
Builds
Omnichannel campaigns to drive traffic, capture demand, and generate revenue
Domain
Fintech / E-commerce
Required skills
Data analysis, campaign forecasting, KPI optimization, A/B testing, multi-channel lifecycle program execution, team structure optimization
Preferred skills
CRM/Lifecycle/Performance Marketing experience, B2C/Fintech/E-commerce sector knowledge, creative problem-solving, growth mindset, end-to-end UX understanding
Technologies
CRM, Lifecycle tools, Performance Marketing platforms (via careerplan.io/jobs/274922421644-manager-performance-marketing-at-paypal)
Responsibilities
Develop and implement customer-focused, omnichannel campaigns; Leverage data and technology to optimize marketing strategies; Collaborate with cross-functional teams to align initiatives with goals; Identify growth opportunities by analyzing data; Track, measure, and report program performance; Lead A/B testing and iterative optimization; Optimize team structure and processes
Seniority
Manager, hands-on leadership