CRM Teamlead (f/m/d)
Core
Lead the strategic, technological, and operational development of the CRM ecosystem to drive customer lifetime value and brand loyalty through personalized experiences and automation.
Role type
Senior CRM Team Lead (Marketing Automation & Lifecycle Marketing)
Builds
Scalable CRM processes, automated customer lifecycle journeys, and integrated marketing technology stacks. (via careerplan.io/jobs/2748923-crm-teamlead-fmd-at-holzkern)
Domain
D2C E-commerce / Customer Relationship Management
Required skills
CRM ecosystem ownership, lifecycle marketing strategy, marketing automation, team leadership, system integration, data analysis, KPI management, process optimization, commercial acumen
Preferred skills
Shopify integration, AI-supported personalization, French language
Technologies
Netcore, Klaviyo, Emarsys, Shopify, ESP, WhatsApp
Responsibilities
Develop long-term CRM and lifecycle marketing strategy; Lead and develop the CRM team; Design and optimize automated customer journeys; Ensure seamless integration of CRM technology stack; Manage CRM performance based on KPIs.
Seniority
Senior, hands-on IC with leadership responsibilities