Group CRM & Loyalty Manager
Core
Lead CRM strategy and loyalty programs to drive customer retention, lifetime value, and brand loyalty across GAZMAN, Perri Cutten, and Cable.
Role type
Group CRM & Loyalty Manager
Builds
Integrated CRM strategies, lifecycle marketing programs, and personalized customer experiences
Domain
Retail / Customer Engagement
Required skills
CRM strategy, marketing automation, customer lifecycle management, email marketing, data segmentation, personalization, commercial acumen, stakeholder management, team leadership
Preferred skills
Retail industry experience, digital capability adoption, analytical problem-solving
Technologies
CRM platforms, marketing automation tools, email marketing systems
Responsibilities
Develop and execute integrated CRM strategies across email, SMS, and digital channels; Lead acquisition, retention, re-engagement, and lifecycle marketing strategies; Leverage customer insights to optimize campaign performance; Identify commercial opportunities and build business cases; Own and optimize CRM platforms and database health; Collaborate with Marketing, eCommerce, and Creative teams; Ensure data governance and compliance; Lead and mentor the CRM team
