Lead Generation Specialist
Core
Identify and qualify new business opportunities for IT services (MSP, cloud, security) by researching prospects and executing outbound outreach to build a pipeline for the sales team.
Role type
Lead Generation Specialist (Inside Sales)
Builds
A steady stream of qualified leads for Account Managers and Strategic Business Development
Domain
IT Services / Managed Services / Cloud / Security
Required skills
Market research, prospect identification, outbound outreach (phone/email/LinkedIn), lead qualification, CRM management, data analysis
Preferred skills
Knowledge of MSP, cloud, or IT service delivery
Technologies
LinkedIn Sales Navigator, sequencing tools, CRM systems
Responsibilities
Identify prospects via market research and digital tools; Build and maintain prospect lists for SMB and Enterprise; Execute outbound outreach via phone, email, and LinkedIn; Qualify leads based on target audience, needs, and timing; Schedule meetings for Account Managers; Follow up on inbound leads from marketing campaigns and website traffic; Manage lead data and activities within CRM; Collaborate with Marketing and Sales to improve lead quality and messaging