Account Based Marketing Manager - D&M and Strategic Accounts
Core
Drive new business acquisition in Japan through targeted account-based marketing strategies for high-value accounts.
Role type
Account Based Marketing Manager (B2B)
Builds
Integrated ABM programs, micro events, content marketing, and digital campaigns for selected enterprise accounts.
Domain
B2B Software / High-tech / Architecture Engineering & Construction & Manufacturing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Account Based Marketing strategy, B2B demand generation, cross-functional collaboration, marketing automation, CRM management, data analytics, ROI measurement, personalized content creation, Japanese language fluency
Preferred skills
Experience in Architecture Engineering and Construction & Manufacturing industry, AI and data tools for personalization
Technologies
Marketo, Salesforce
Responsibilities
Develop and execute ABM strategies for new customer acquisition; Design and implement integrated marketing programs across digital, events, content, and partner channels; Drive alignment between Marketing and Sales to ensure pipeline generation; Manage and optimize ABM campaign performance including engagement metrics and ROI; Leverage marketing automation and data tools to personalize engagement; Continuously improve ABM tactics through data-driven insights
Seniority
Mid-Senior, hands-on IC