Senior Account-Based Marketing Manager, Autodesk Flow (Media & Entertainment)
Core
Dedicated Account-Based Marketing (ABM) partner to the Flow sales organization, building account clusters, programs, and sales-facing materials to generate qualified pipeline for Autodesk Flow's film and television platform.
Role type
Senior Account-Based Marketing Manager
Builds
Account clusters, integrated 1:few ABM programs, sales readiness materials, and account intelligence for the Flow platform.
Domain
Media & Entertainment / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing, account-based marketing (ABM), demand generation, account co-planning, pipeline review, lead routing, funnel optimization, account scoring, intent data utilization, executive engagement, land-and-expand strategy, buying committee mapping, ABM technology proficiency, Salesforce, Marketo, 6sense/Demandbase
Preferred skills
ABM program build from scratch, film/TV/post-production industry experience, creative team direction, complex buying group engagement, Folloze platform familiarity, 6sense certification
Technologies
Salesforce, Marketo, 6sense, Demandbase, Folloze, AI/automation tools
Responsibilities
Partner with Sales on account priorities and revenue targets; build and prioritize account clusters based on buying triggers; execute integrated digital, content, paid media, and event programs; define sales plays and create sales readiness materials; measure account engagement, pipeline creation, and deal progression; optimize targeting and personalization using ABM tech and intent data.
Seniority
Senior, hands-on IC