Account Based Marketing (ABM) Manager - Nordics
Core
Develop and lead targeted Account Based Marketing (ABM) strategies for high-value strategic accounts in Sweden, Norway, and Denmark to accelerate revenue growth.
Role type
Senior Account Based Marketing Manager (Regional)
Builds
Personalized 1:1 and 1:Few ABM programs, coordinated engagement journeys, and sales enablement assets for enterprise accounts.
Domain
B2B Technology (Architecture, Engineering, Construction, Manufacturing) in the Nordics
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Account selection and tiering, buying-group mapping, intent signal analysis, campaign orchestration, stakeholder influence, performance measurement, cross-functional collaboration
Preferred skills
Experience in AEC/Manufacturing sectors, public-sector marketing, matrixed environment navigation, complex buying group management
Technologies
6sense, Allocadia, Marketo, ChatGPT, Claude, BI tools
Responsibilities
Partner with Sales to prioritize strategic accounts based on revenue potential and fit; Co-create integrated account plans including objectives and engagement journeys; Research priority accounts to understand business drivers and decision processes; Map buying groups and develop strategies to improve engagement; Design and deliver personalized ABM programs across digital, content, events, and partner channels; Adapt global GTM priorities for Nordic audiences; Use intent and relationship signals to guide marketing and sales activity; Equip Sales teams with account intelligence and tailored messaging; Coordinate with Field Marketing on regional events and executive programs; Collaborate with Marketing Ops on segmentation, scoring, and attribution; Manage programs independently while aligning with global stakeholders; Measure and communicate performance against revenue and pipeline objectives.
Seniority
Senior, hands-on IC