Multichannel Marketing & E-Commerce Manager (AI-First) (m/w/d)
Core
Managing and scaling e-commerce operations across a proprietary Shopware store and multiple marketplaces (Amazon, Otto, eBay) using AI-driven strategies and data analytics.
Role type
Senior E-commerce & Performance Marketing Manager
Builds
Optimized product listings, conversion-focused web experiences, and scalable multi-channel sales campaigns
Domain
Retail E-commerce / Digital Marketing
Deliverable
product features
Required skills
E-commerce strategy, Amazon Seller Central & PPC, Shopware CMS, Performance Marketing (SEA/SEO), Data Analytics, AI tool integration, Agency management
Preferred skills
Multi-channel marketplace expansion, Workflow automation (Make/Zapier), Cross-functional stakeholder management (via careerplan.io/jobs/2699407-multichannel-marketing-e-commerce-manager-ai-first-mwd-at-bremer-gewurzhandel-gmbh)
Technologies
Shopware, Amazon Seller Central, Google Ads, Google Analytics, Make.com, Zapier
Responsibilities
Optimize conversion rates and user experience on the proprietary e-commerce platform; Manage and scale product listings and advertising campaigns across Amazon and other marketplaces; Coordinate external agencies and internal teams for technical and content execution; Utilize AI tools for content generation, market analysis, and process automation; Monitor KPIs (ROAS, AOV, conversion) and adjust marketing budgets accordingly.
