E-commerce Director
Core
Own and scale direct-to-consumer revenue across Shopify, TikTok Shop, Meta Shops, and email channels.
Role type
Senior E-commerce Director (D2C Growth Lead)
Builds
DTC revenue streams via multi-channel digital storefronts
Domain
E-commerce / Direct-to-Consumer Retail
Required skills
DTC revenue ownership, Shopify management, TikTok Shop strategy, Meta Shops management, email marketing strategy, conversion rate optimization (CRO), merchandising strategy, ecommerce analytics
Preferred skills
Spanish fluency, Portuguese knowledge
Technologies
Shopify, TikTok Shop Seller Center, Meta Commerce Manager, Mailchimp, Klaviyo, GA4, AfterShip, Monday.com, Slack, WhatsApp, Helpshift, Canva
Responsibilities
Define and execute ecommerce growth strategy aligned with product launches; own Shopify performance including CRO and site optimization; lead TikTok Shop strategy including catalog and UGC/affiliate commerce; own Meta Shops across Facebook and Instagram; own email strategy, campaigns, and lifecycle flows; partner cross-functionally on merchandising, bundles, SEO, and conversion initiatives; own ecommerce analytics and dashboards reporting weekly on KPIs.
Seniority
Senior, hands-on revenue owner