(Senior) Performance Marketing Manager (m/w/d)
Core
Strategically scale Meta Ads paid social channels and continuously develop the customer journey through data-driven funnel analysis and creative testing.
Role type
Senior Performance Marketing Manager (Paid Social)
Builds
Scalable paid social campaigns and optimized customer acquisition funnels
Domain
E-Commerce / D2C
Required skills
Meta Ads strategy, funnel analysis, creative testing, server-side tracking, Conversions API, attribution modeling, KPI monitoring (ROAS, CAC, Hook-Rate), budget management
Preferred skills
E-Commerce or D2C experience, scaling budgets >€100k/month, iOS post-iOS tracking optimization
Technologies
Meta Ads, Conversions API, Server-Side Tracking
Responsibilities
Plan, set up, monitor, and optimize Meta advertising campaigns; Analyze funnels to identify and remove conversion barriers; Operate a structured creative testing process; Collaborate with Creative, Content, and E-Commerce teams; Monitor central KPIs and derive optimization measures