Head of Acquisition (m/w/d)
Core
Responsible for profitable scaling of new customer acquisition across all performance channels and transforming the team into a high-efficiency, cross-functional unit.
Role type
Senior leadership acquisition head (D2C)
Builds
Scalable customer acquisition infrastructure and creative processes for a D2C health/nutrition brand
Domain
Direct-to-Consumer (D2C) / Health & Nutrition
Required skills
Profitable scaling of performance channels (Meta, Google), Attribution modeling & tracking architecture, Direct response creative concepting, Cross-functional team leadership (10+ people), D2C background in Health/Nutrition
Preferred skills
Experience with 45+ demographic targeting, Server-side tracking implementation, Video Sales Letters/Quiz Funnels expertise
Technologies
Meta, Google, Server-side tracking, Video Sales Letters, Quiz Funnels
Responsibilities
Steer acquisition across all channels and expand influencer marketing; Develop attribution infrastructure and calibration; Lead and develop a diverse team; Optimize sales funnel with psychological approaches; Structure creative processes for image/video/text; Manage interfaces with Retention and CRM.
Seniority
Senior, hands-on IC