Senior Paid Social Online Marketing Manager (all genders)
Core
Senior Performance Marketing Manager responsible for strategic and operational development of Meta (Facebook & Instagram) paid social activities and expanding TikTok as a performance channel.
Role type
Senior IC paid social performance marketing manager
Builds
Paid social campaigns, TikTok campaigns, programmatic advertising activities
Domain
Digital marketing, performance advertising
Required skills
Paid social strategy, campaign planning and scaling, TikTok advertising, programmatic advertising, creative testing and optimization, audience targeting, conversion optimization, tracking and signal setup, data analysis, reporting
Preferred skills
Experience with Kitchn.io, Google Tag Manager, Tableau, Metabase, AI applications
Technologies
Meta (Facebook & Instagram), TikTok, Google Tag Manager, Tableau, Metabase, DSP Active Agent
Responsibilities
Plan, steer, and scale paid social campaigns with focus on Meta; Build and scale TikTok as a complementary performance channel; Analyze campaign, audience, and creative performance; Develop and implement testing approaches for creatives, audiences, and conversion optimization; Identify new scaling levers, automations, and platform features; Ensure transparent reporting and data-driven recommendations; Build and develop programmatic advertising over DSP Active Agent; Collaborate closely with CRM, Brand, Analytics, and Steering teams
Seniority
Senior, hands-on IC