SEA-Manager (w/m/d)
Core
Building and managing the performance marketing engine for a Legal-Tech company, driving lead generation for immigration and residency services via Google and Meta Ads.
Role type
Senior Performance Marketing Manager (Search & Social)
Builds
Performance marketing campaigns and lead generation funnels for a Legal-Tech platform
Domain
Legal-Tech / Immigration Services
Required skills
Google Ads (Search & Performance Max), Meta Ads, Keyword Research, A/B Testing, Bidding Strategies (tCPA, tROAS), Data Analysis, Scripting & Automation
Preferred skills
Experience with long-tail legal/jurisdictional keywords, Landing page optimization
Technologies
Google Ads Editor, Google Ads Scripts, Meta Ads Manager
Responsibilities
Plan, create, and manage Google Ads and Meta Ads campaigns; Conduct keyword research and mining; Optimize ad copy and assets; Analyze performance data and create dashboards; Collaborate on landing page A/B tests; Monitor market insights and adjust bidding strategies.
Seniority
Senior, hands-on IC