Senior Performance Marketing Manager (Remote in DE) - all genders
Core
Senior Performance Marketing Manager responsible for managing 6- to 7-figure Paid Social budgets across multiple brands to drive profitable growth.
Role type
Senior Performance Marketing Manager
Builds
Paid social campaigns on Meta and TikTok for diverse eCommerce brands
Domain
Digital Marketing / eCommerce
Required skills
Paid social strategy, Meta (Facebook/Instagram) advertising, TikTok advertising, data-driven decision making, funnel optimization, creative brief development, client consulting, reporting and analysis, attribution modeling, KPI management (ROAS, CAC, MER)
Preferred skills
Experience with large-scale budget management, hypothesis-driven testing, cross-functional collaboration with creative teams
Technologies
Meta Ads, TikTok Ads, DatAds, Apple ecosystem
Responsibilities
Manage and optimize 6- to 7-figure Paid Social budgets across multiple brands; Develop data-driven strategies for scaling revenue and ROAS; Conceive, manage, and optimize campaigns on Meta and TikTok; Analyze campaign, funnel, and shop data to optimize creatives, targeting, and budget allocation; Create reports and derive actionable insights; Collaborate with clients on performance, tracking, and eCommerce topics; Develop hypothesis-driven briefings with the creative team; Systematically test new approaches and scale winners based on clear KPIs
Seniority
Senior, hands-on IC