客戶經營暨數位通路經理
Core
Develop customer management, cross-selling, and list marketing strategies to enhance cross-selling effectiveness and customer value for insurance products.
Role type
Senior customer operations and digital channel manager
Builds
Customer engagement campaigns, list marketing projects, and product launch initiatives
Domain
Insurance / Direct Marketing
Deliverable
product features
Required skills
Customer segmentation, CRM management, cross-selling strategy, project management, data analysis, AI and digital tools application, product lifecycle management
Preferred skills
Insurance product knowledge, direct marketing channel management, closed-loop optimization
Responsibilities
Define customer management and cross-selling strategies; manage list acquisition, filtering, and allocation; execute and monitor marketing projects from planning to analysis; optimize customer engagement mechanisms like MGM and loyalty programs; analyze sales performance and adjust product strategies; apply AI and digital tools to improve operational efficiency.
Seniority
Senior, hands-on IC