Brand & Campaigns Senior Manager (Quản lý Cấp cao Bộ phận Quản lý Thương Hiệu)
Core
Own brand strategy, architecture, and long-term roadmap; lead end-to-end national brand campaigns and refresh programs; act as brand guardian for consistent identity and messaging.
Role type
Senior Manager, Brand Strategy & Integrated Campaigns
Builds
National brand campaigns, brand refresh programs, thematic initiatives, and IMC plans
Domain
Financial Services / Insurance / Brand Marketing
Required skills
Brand strategy, brand architecture, campaign management, budget planning, KPI definition, team leadership, stakeholder alignment, market insight analysis, agency management, content creation
Preferred skills
Agile mindset, multitasking, stress management, business-driven mindset
Technologies
IMC platforms, social media channels, content management systems
Responsibilities
Own brand budget planning, tracking, and optimization; define and monitor brand KPIs; lead and supervise the Brand team; engage and align with key stakeholders; coordinate with media teams; understand customer segmentation and develop tailored propositions; analyze market trends and adapt strategies; translate insights into brand strategy and IMC plans; oversee creative, content, and channel execution; lead and manage agency partners; monitor performance and optimize campaigns for ROI.
Seniority
Senior, hands-on IC with team management