Senior Brand Manager - 9 Month FTC
Core
Own UK brand strategy and lead high-impact integrated campaigns to strengthen brand health and deliver commercial results for a rail travel platform.
Role type
Senior Brand Manager (Interim)
Builds
Integrated marketing campaigns, brand tracking insights, and go-to-market execution for product launches.
Domain
Travel / Transportation (Rail & Coach)
Deliverable
product features
Required skills
Brand strategy, integrated campaign management, creative judgment, agency management, commercial acumen, data-driven decision making, budget management, team leadership.
Preferred skills
Experience line managing or mentoring junior team members.
Responsibilities
Translate global brand strategy into local execution; own end-to-end campaign development and delivery; lead and challenge creative agency partners; drive go-to-market execution for product launches; set campaign objectives and partner on measurement; own UK brand tracking and ROI analysis; manage UK brand budget; line manage and coach junior team members. (via careerplan.io/jobs/7f8ddb5e-cb8a-4ca3-9dc6-3cc65b7468d9-senior-brand-manager-9-month-ftc-at-trainline)
Seniority
Senior, hands-on IC with leadership responsibilities