Performance Marketing Lead für Shopify Apps (m/w/d)
Core
Build and scale performance marketing for Shopify Apps, driving qualified traffic to app listings and converting it into installs via paid channels and content marketing.
Role type
Performance Marketing Lead (building a team)
Builds
Paid ad campaigns (Google Ads, Shopify Ads, LinkedIn Ads) and content marketing for app listings
Domain
E-commerce / SaaS / Shopify ecosystem
Required skills
Performance marketing strategy, Paid media management (Google Ads, Shopify Ads, LinkedIn Ads), Process management, Data analysis, KPI-driven decision making, Team leadership
Preferred skills
App ecosystem experience (Micro-SaaS, B2B-Apps), Customer marketing, Product marketing
Technologies
Google Ads, Shopify Ads, LinkedIn Ads
Responsibilities
Manage all relevant paid channels, optimize lead generation and MQL conversion, establish transparent marketing processes with clear KPIs, run A/B tests and iterate based on data, support Product and Customer Success with cross-sell campaigns, build and lead a small marketing team