AVP, Specialty and Wellness Marketing
Core
Execute data-driven marketing plans to drive acquisition, activation, usage, and retention for Sight & Sound products within the Audiology, Optometry, and Ophthalmology markets.
Role type
Senior IC specialty marketing manager (healthcare/financial services)
Builds
Omni-channel marketing programs, B2B/B2B2C initiatives, and partnership campaigns for provider and consumer accounts
Domain
Healthcare (Audiology, Optometry, Ophthalmology) + Financial Services
Deliverable
product features
Required skills
Multi-channel campaign execution, B2B marketing strategy, lifecycle management, cross-functional collaboration, data analytics, budget management, AI/MarTech utilization
Preferred skills
B2B2C experience, Salesforce CRM/Marketing Cloud proficiency, creative agency account management, paid media optimization
Technologies
Salesforce, Marketing Cloud, AI/MarTech tools
Responsibilities
Translate market trends into data-driven plans, manage omni-channel programs, optimize offers and pricing, coordinate cross-functional projects, track budget and ROI, present plans to leadership
Seniority
Senior, hands-on IC