PBTB | Senior Manager, Digital & Performance Marketing
Core
Lead and drive the organisation's social, digital, web and performance marketing strategy to build a data-driven ecosystem that strengthens brand relevance and accelerates demand generation.
Role type
Senior Manager, Digital & Performance Marketing
Builds
Integrated social, digital, web and performance strategies; cohesive digital ecosystem
Domain
Financial Services / Digital Marketing
Required skills
Social media strategy, Web management, SEO/SEM, Paid media, Lead generation, Data analytics, Stakeholder management, Team leadership
Preferred skills
Familiarity with Shariah Guidelines
Technologies
Social media platforms, SEO/SEM tools, Paid media platforms, Web management tools
Responsibilities
Develop and execute integrated social, digital, web and performance strategies; Oversee social strategy, content planning, publishing, and community engagement; Manage website, SEO/SEM, content experience and optimise overall channel performance; Lead paid media performance marketing to maximise ROI; Embed data-driven decision-making and continuous optimisation across digital campaigns; Lead and develop the Social & Digital team
Seniority
Senior, hands-on IC with leadership responsibilities