GTM Associate
Core
First point of contact for B2B mid-market customers, identifying pain points, generating leads, and converting interest into opportunities.
Role type
GTM Associate (Outbound Sales)
Builds
Outbound sales engine and customer acquisition pipeline
Domain
B2B SaaS / Manufacturing
Required skills
Lead generation, cold outreach, stakeholder communication, market research, sales strategy, pitch creation
Preferred skills
B2B SaaS sales experience, manufacturing industry knowledge, C-level executive presentation
Technologies
LinkedIn, CRM tools, sales automation platforms
Responsibilities
Identify, approach, and qualify leads via phone, email, LinkedIn, and events; articulate value proposition to various stakeholders; collaborate with CEO and Head of Sales on sales initiatives; create and experiment with lead generation measures; conduct market research; refine sales materials and scripts