Digital Marketing Manager- Charlotte, NC
Core
Develop, execute, and optimize integrated digital marketing programs across paid media, SEO, social media, and content to generate qualified leads and drive revenue growth.
Role type
Individual contributor digital marketing manager
Builds
Integrated digital marketing campaigns, paid media programs, SEO strategies, and content assets
Domain
B2C manufacturing (stone surfaces) / Digital Marketing
Required skills
Paid media management, SEO strategy, lead generation, digital analytics, budget management, agency/vendor management, campaign optimization, project management
Preferred skills
Bachelor's degree in Marketing/Business, 5+ years progressive digital marketing experience (via careerplan.io/jobs/25-000-3B-37B-digital-marketing-manager-charlotte-nc-at-caesarstone)
Technologies
Google Ads, Facebook Ads, Google Analytics, SEO tools, CRM platforms
Responsibilities
Develop and execute integrated digital marketing campaigns aligned with business objectives; Manage paid search, social, display, and retargeting programs; Optimize website performance, organic visibility, and conversion paths; Establish KPIs and reporting frameworks for marketing performance; Manage digital marketing budgets and vendor relationships; Collaborate with Sales and Product teams to improve lead quality and conversion.
Seniority
Mid-level, hands-on IC